Campaña de Navidad 2007 para la mueblería más grande de Puerto Rico. La misma se tituló "Que Viva lo Nuestro".
Copywriter: Karla Díaz
Art Director: Jorge Tous, José Ríos
Creative Director: Carlos Vázquez
Associate Creative Director: Olga Reyes
It translates: There are actually more letters in this sentence than there are calories in this beer. Introducing the lowest calorie beer in the world. New Beck's Premier Light. The party is inside and you have the key.
It translates: You passed the test with a 98. Now celebrate with a 64. Introducing the lowest calorie beer in the world. New Beck's Premier Light. The party is inside and you have the key.
It translates as: This beer has just 64 calories. With that kiss you burned 67.2. Buy her another one and keep on burning. Introducing the lowest calorie beer in the world. The new Beck's Premier Light. The party's inside and you have the key.