Today, we look at what makes up the usability portion of each presidential candidate web site. How you lay out your web site is crucially important in getting people to do what you want them to do on your web site.
Social Media sites are great potential places to market your company. Using them, however, requires some creative thinking. I discuss ways politicians are using Flickr and also give a link to a very good tutorial on how to optimize your Flickr account.
Today, Rocky and I review an interesting presentation we saw of Jeff Hayzlett, the Chief Marketing Officer of Kodak. He's turning around Kodak with some interesting ideas of what the future of Kodak will be. Let me just say, IT'S DISTURBING! Check out our take of where Jeff is leading this company.
Today I take a look at:
SEOmoz | Google Search Engine Ranking Factors. This survey from the top minds in the search engine business gives a clear view of what are the most important factors to consider when thinking about ranking well on the major search engines.
This week I did a series of interviews of people from ClevelandSEO.com - an association in Northeast Ohio that is made up of the world-class search marketing talent we have within our area. Today we talked with Craig Geis from thekarchergroup.com.
Today I talk with Rocky Lewis, a long-time web writing expert. She gives you the 3 main tips for writing for the web. So often companies try to apply their off-line writing expertise to the web. That is faulty logic. Watch this video to see what you need to be doing differently for online writing.
